Bakers Market Privacy Policy

Last updated May 6, 2020.

We know that you care how information about you is used and shared, and we appreciate your trust that we will do so carefully and sensibly.

This privacy policy (“Privacy Policy” or “Policy”) describes how your personal information is collected and processed by www.Bakers.Market website (“Site” or “Website”) and applications, that reference this Privacy Policy and that are accessed through any mobile applications, platform or device (collectively “Bakers Market Services”) and its affiliates, Bako North Western (Group) Limited; a company registered in England and Wales with Company Number 08802727 (“BAKO”) and Vida Technologies Limited; a company registered in England and Wales with Company Number 10217838 (“Vida Technologies”). The Privacy Policy also explains how you can exercise your privacy rights.

BAKO and Vida Technologies together provide Bakers Market Services and its features (together, the “Companies”, “we”, “our”, “us”) to you. We are committed to protecting the privacy of all buyers and sellers (together “Users”) of Bakers Market Services.

This Privacy Policy applies to all Users who access or use Bakers Market Services. We aim to safeguard the privacy of Users by protecting their personal information and using it in accordance with data privacy laws. By using Bakers Market Services, you are consenting to the practices described in this Privacy Policy.

Capitalised terms which are not defined herein shall have the same meaning ascribed to them in the Terms of Service Agreement.

  1. How we collect your information
    • We collect the information you give us via forms accessed on Bakers Market Services such as your name, address, email address and phone number (“Personal Information” or “Information”)
    • We collect Information when you create an Account with us or purchase membership or subscription services offered by us
    • We collect Information when you place an order with Sellers through Bakers Market Services
    • We collect Information when you get in contact with us directly via email, phone, chat or by completing the online contact form accessed through Bakers Market Services

    We collect your Personal Information when you browse the Site and when you use Bakers Market Services, for example when you place an order. We look at how Users use our Site to help us improve Bakers Market Services and as such may collect technical information such as IP addresses, and devices and operating systems used when accessing the Site.

  2. Why we collect your Information

    We only process the Information we have for you if there is a legitimate reason for doing so under data protection law. We will have a lawful basis for processing your Information if we need to process your information to provide you with the Bakers Market Services, we have your consent or we are under a legal obligation to process your data. We collect such Personal Information for the following purposes:

    • To provide and operate Bakers Market Services
    • To register your details when you create an account with us
    • If you have given us permission, we may use your Personal Information to send you marketing emails, calls, texts or letters with details of Bakers Market Services, or that of third-party goods and services which may be of interest to you
    • To improve the effectiveness and quality of Bakers Market Services we provide
    • To answer questions or provide other types of support
    • To provide reporting and analytics, testing out features or additional services
    • We may use your IP address to recognise when you visit or return to the Site
    • To enforce contractual terms with you and for the exercise or defence of legal claims to protect the rights of the Companies
    • To monitor communications such as emails and telephone calls for quality assurance, training, fraud prevention and compliance purposes

    We process health information about you only where you volunteer and consent to this.

  3. Sharing of Personal Information

    We may share your Personal Information with third parties we have contracted with to support the Companies’ business operations including storage, fulfilment, payment processing, email deployment and other data processing.

    We use Stripe to process payments. Your payment information is governed by stringent data protection rules applicable to the payment card industry. You can learn more about how Stripe uses your data here.

    If part or all of the ownership of either of the Companies is sold or transferred, your Personal Information will be transferred to the new owner.

    Your Personal Information may be shared where we are required or authorised by law.

  4. Storage and protection of your Personal Information

    Your Personal Information is stored by a third party (“Amazon Web Services”) via cloud services with whom Vida Technologies have contracted with, to support the Companies’ business operations. The third party does not use or have access to your Personal Information other than for cloud storage and retrieval. We require the third party to employ at least the same level of security that we use to protect your Personal Information.

    We maintain safeguards which include technical and organisational security measures to protect your data from loss, misuse, unauthorised access, alteration and destruction. We require the third parties we contract with to employ reasonable security measures as well.

    We also have procedures in place to deal with any suspected data security breaches. We will notify you and any applicable regulator of a suspected data security breach where we are legally required to do so.

  5. Retention of your Personal Information

    We retain your data for a period of 24 months after your last order

  6. Cookies and local storage in browser

    We and/or third parties use cookies, browser’s local storage and other tracking technologies on our Site.

    A cookie is an identifier (a small file of letters and numbers) that is sent to your computer. Session cookies are temporary cookies that remain in the cookie file of your browser only until your browser is closed. They allow websites to link your actions during a browser session. Persistent cookies stay in the cookie file of your browser for longer (though how long will depend on the lifetime of the specific cookie).

    A local storage is a file created by a website in your device. Cookies are just one type of local storage, but there are others. It is important that you know them so you can block them or delete the data stored by them:

    • Browser local storage. Some websites use the browser’s “sessionStorage” and “localStorage” to store data; “sessionStorage” is stored temporarily, but the “localStorage” is persistent. You may erase them by deleting your browser’s history.
    • Flash local storage (“Flash Local Shared Objects”). Flash is a browser plug-in used to add Interactive and multimedia content into websites. Flash can store data in your device.
    • Silverlight local storage (“Isolated Objects”). Silverlight is a browser plug-in used to add Interactive and multimedia content into websites. Silverlight can store data in your device.

    Cookies and browser’s local storage are widely used to make websites work, or work more efficiently, as well as to provide information to the website owner or other interested parties. Our Website’s functionality will be limited if you configure your browser to reject cookies.

    Cookies are used on our Website for the following purposes:

    We use user-input cookies for the duration of a session to keep track of a user’s input when filling in forms that span several pages. We also use functional cookies to remember choices you’ve made or information you’ve provided, such as your username, language, or the region you are in. This allows us to tailor your website experience specifically to your preferences. For example, authentication cookies are functional cookies that are used for the duration of a session (or persistent, if you agree to the “remember me” function) to allow users to authenticate themselves on subsequent visits or to gain access to authorized content across pages. The functional cookies we use include:

    • User-centric security cookies to detect authentication abuses for a limited persistent duration, like repeated failed login attempts. These cookies are set for the specific task of increasing the security of the service.
    • Multimedia content player session cookies (flash cookies) are used for the duration of a session to store technical data needed to play back video or audio content (e.g. image quality, network link speed, and buffering parameters).
    • User interface customization persistent cookies are used to store a user’s preference regarding a service across web pages.

    Bakers Market is dedicated to user experience and we use many tools to help us improve our website and our commerce platform. To this end, we use reporting and analytics cookies to collect information about how you use our website or our merchants’ online stores, and how often. These cookies only gather information for statistical purposes and only use pseudonymous cookie identifiers that do not directly identify you. The performance cookies we use include:

    • First party analytics cookies - We use these cookies to estimate the number of unique visitors, to improve our websites and our merchants’ websites, and to detect the most searched for words in search engines that lead to a webpage. These cookies are not used to target you with online marketing. We use these cookies to learn how our websites and our merchants’ websites are performing and make relevant improvements to improve your browsing experience.
    • Third party analytics cookies - We also use Google Analytics and other third-party analytics providers listed below to help measure how users interact with our website content. These cookies “remember” what our users have done on previous pages and how they’ve interacted with the website. For more information, see below.

    Finally, Social and Content cookies are placed by many social media plugins (for example the Facebook ’like’ button), and other tools meant to provide or improve the content on a website (for example services that allow the playing of video files, or that create comments sections). We integrate these modules into our platform to improve the experience of browsing and interacting with our websites. Please note that some of these third-party services place cookies that are also used for things like behavioural advertising, analytics, and/or market research.

    We use pixels and tags from the following third parties, which may in turn place cookies:

    Google Analytics

    We use Google Analytics to help measure how Users interact with our websites. We use Google Ads to deliver targeted advertisements to individuals who visit our websites. You can learn more about how Google Analytics uses your data here.

    Facebook Custom Audiences

    We use Facebook Custom Audiences to deliver targeted advertisements to individuals who visit our websites. We use Facebook Connect to allow visitors to our website to interact with and share content via Facebook’s social media platform. You can learn more about how Facebook uses your data here.


    We use Twitter to allow visitors to our website to interact with and share content via Twitter’s social media platform. You can learn more about how Twitter uses your data here.

    LinkedIn Analytics

    We use Twitter to allow visitors to our website to interact with and share content via Twitter’s social media platform. You can learn more about how Twitter uses your data here.


    We use YouTube to display video content. You can learn more about how YouTube uses your data here.

    For more information on how to modify your browser settings or how to block, manage or filter cookies can be found in your browser’s help file or here.

  7. Your Rights

    Under the General Data Protection Regulation, you have a number of important rights. In summary, those rights include the following:

    • the right to access - you can ask for copies of your Personal Information;
    • the right to rectification - you can ask us to rectify inaccurate Personal Information and to complete incomplete Personal Information;
    • the right to erasure - you can ask us to erase your Personal Information;
    • the right to restrict processing - you can ask use to restrict the processing of your Personal Information;
    • the right to object to processing - you can object to the processing of your Personal Information;
    • the right to data portability - you can ask that we transfer your Personal Information to another organisation or to you;
    • the right to complain to a supervisory authority - you can complain about our processing of your Personal Information; and
    • the right to withdraw consent - to the extent that the legal basis of our processing of your Personal Information is consent, you can withdraw that consent.

    These rights are subject to certain limitations and exceptions. You can learn more about these rights here.

    You may exercise any of your rights in relation to your Personal Information by written notice to us using the contact details set out below.

  8. Amendments

    We may update this Policy from time to time, without notice, by publishing a new version on our Website. You should check this page occasionally to ensure you are happy with any changes to this Policy. By continuing to use Bakers Market Services after a revised version of this policy has been posted, you agree to comply with the latest version of this Policy.

  9. Contact Details

    Any queries you have about this Privacy Policy or any general queries about how we handle your data can be directed to us at the following address: